Expanding sales presence in an expanding region

Brookfield CT, May 25, 2017—  IDK has bolstered its sales network in the Southwest. Effective immediately, Sierra Marketing will serve as a manufacturer’s representative for the Texas, Oklahoma, Louisiana and Arkansas.

The latest member of IDK’s expanding global lineup of expert channel partners, Sierra Marketing will work closely with AV systems integrators and consultants to bring the benefits of IDK product portfolio to customers in the growing 4 state southwest region.

Focused on the Pro AV and Integrated Systems Design market, IDK is committed to empowering integrators, consultants and resellers with the products and support they need to ensure success in even the most complex projects including 4K. “Sierra marketing has great relationships with the Pro AV community in the southwest” says Bob Pennington, National Sales Manager for IDK. “We appreciate the consultative approach to sales that the Sierra team provides” he added.

Sierra marketing has an objective to increase sales in the territory representing each manufacturer with the highest degree of integrity, honesty and professionalism. Sierra marketing is committed to establishing and maintaining a strong dealer and distributor network, in the four-state area. Showcasing a line of switching, AV extension and AV over IP products fits well with the established products lines the Sierra Marketing currently represents. “We’re excited to add a high-quality manufacturer to our product lineup”, says Steve Simmons, President of Sierra Marketing. “Switching and signal extension are key components in the AV industry”, added Kenny Wall, a principal member of the Sierra Marketing team, “the IDK solution for video over IP is an exciting solution for the future of AV delivery” added Wall.

Sierra Marketing and IDK will be well represented at upcoming InfoComm show in Orlando, June 14-16, 2017. Known as the showcase trade event for the Pro-AV industry, you can meet with the Sierra marketing and IDK teams at booth 4075.

About IDK

IDK Corporation, headquartered in Yamato Japan with sales, fulfillment and service operations in USA, Europe and Asia. As a customer-focused, Pro-AV equipment manufacturer, all IDK products are proudly designed, developed, manufactured, and rigorously tested at our own facilities. As the global Pro-AV market is tiring of low quality rebranded products from “difficult-to-qualify” sources, IDK is being identified as the go-to for genuine, unique and robust solutions – both for baseband as well as AV over IP. With a comprehensive portfolio of products that are built to perform and last, IDK is being recognized and embraced as the better alternative worldwide.

If you would like more information about this topic, please contact Robert Pennington at 203-204-2445 or email at

About Sierra Marketing

Sierra Marketing is a professional sales organization, representing pro audio, commercial audio, and commercial video manufacturers in the territory of Texas, Oklahoma, Arkansas and Louisiana. Our objective is to increase sales in the territory for the manufacturers we represent and to represent each factory with the highest degree of integrity, honesty and professionalism. We are committed to establishing and maintaining a strong dealer and distributor network, in the four state area.

1750 N Collins Blvd Suite 200 Richardson, TX.  Tel: 75080 972-521-6234 Email: